About Us
With collectively 45 years of experience in the industry, the Online Flooring Store team are here to help you choose the perfect flooring for your home or business.
We Are Innovators In Australia's Flooring Industry
The recent trend in the retail sector has seen rapid transitions over to online marketplaces and platforms over a traditional brick and mortar store. This means we now live in a world where you can research and find new flooring products all in the comfort of your own home. As innovators in the flooring industry, this is where we come in.
At Online Flooring Store, we offer the biggest range of flooring available online — from the best Australian and international brands, to exclusive brands you won’t find anywhere else (at incredibly competitive prices). We are leaders in providing high-quality flooring solutions, information on the flooring industry, interior design trends, and everything else flooring related.
Meet the Team at Online Flooring Store
Clem Sturgess
Clem is our resident specialist on hard flooring and one of the industry’s leading experts on flooring acoustics.
With over 25 years of experience in the flooring industry, he brings extensive knowledge to our team in the areas of bamboo, hybrid, laminate, and timber floors.
Starting in 2000, Clem spent several years in the flooring industry before moving into a unique opportunity as part of a company’s acoustic engineering division. Here, he worked closely with the company’s flooring division to isolate vibrational noise in various settings, an increasingly critical consideration in multi-res developments.
Clem also spent several years with a specific focus on laminate, bamboo, and timber flooring, gaining a wealth of knowledge that he now brings to Online Flooring Store. His enthusiasm for hard flooring and acoustic attenuation and specialised experience in the flooring industry make him a perfect complement to our team. Looking for help choosing between laminate or timber flooring or needing advice on acoustic-friendly flooring? Clem is your guy!
Brad Russell
Brad’s probably the reason you landed on the Online Flooring Store website.
After taking Kitchen Warehouse from a startup to Australia’s largest online kitchenware retailer in just 5 years, Brad used his extensive online marketing skills for a number of personal ventures.
In 2017, Brad (together with Levi), launched a digital agency. He works with clients to improve their SEO, website design, social media marketing, paid search and other digital marketing strategies. Brad’s primary focus is SEO, and his results in Australia are unparalleled.
Brad has also been a guest speaker at several Australian online marketing conferences, including the PeSA Internet Conference (now rebranded as Retail Global) and the Online Retailer.
In his spare time, Brad enjoys watching football, playing football, and talking about football. Raquel hates football, so this makes team meetings a little awkward.
Levi Saunders
Levi is a qualified school teacher turned entrepreneur.
His extensive experience in blue and white collar roles, such as mining and scaffolding, have equipped him to enter the business world with a complete understanding of how to serve, support and work with partners, clients and customers.
To grow a sustainable business, in both the bricks and mortar and online worlds, it is imperative to make life easy for people and offer a superior, scalable service. Levi elected to join Online Flooring Store team for these very reasons. The company aligns with his morals, values and purpose.
Levi’s day-to-day role in the company is to assist with online operations and usability, oversee various social media accounts, and offer business support and advice where needed.
He has an aspiration for Online Flooring Store to be recognised as the leader in the flooring industry in Australia. With the team that Online Flooring Store has assembled, Levi is confident this will occur within the next 3-5 years.
Need Help Finding the Correct Flooring?
We're a Certified Installer (Carpet & Resilient & Timber) with the Floor Covering Institute of Australia.
We're a member of the Australasian Timber Flooring Association (ATFA).
